A new Era of Marketing Demands New Software
There was a time when the concept of a marketing campaign made perfect sense. At that time, marketing and advertising were etherial. When the ads stopped running, the message disappeared. We pushed everyone the same message at the same time because not only was it efficient, but tying everything in market to one central idea maximized our impact. That time is at its end.
Modern marketing practices take advantage of the indefinite memory of the internet to create on-demand, evergreen content. Today we cater to our prospects needs in the moment as they move along their individual buyer's journeys. We relish the opportunity to segment, personalize and individualize. And we see efficiency as running media as long as it works.
So why is the campaign still the instrument we reach for when we go to analyze our success? Because that's what the marketing tools all tell us to do.
What if the tools let you build, measure and optimize your efforts around the prospect and their journey?
You can. And Ferrite Labs is here to make it possible.
Please, join us on our journey. If you give us your name and email address, we can keep you posted on our progress with the software, share the occasional bit of thought leadership, and you'll be the first to know when we're live.