WE'RE NOT AFRAID TO SAY IT. 

Attribution modeling doesn’t work. Marketing is a complex machine. The relationships between individual tactics are intricate and not obvious. One tactic is often the key to another tactic’s success.So if the sum is greater than the parts, how can we ever assign revenue to any one part accurately?

91% of marketers cite reporting/analytics as a No. 1 priority, but only 13% feel that they’re doing a halfway decent job at it. If you’ve ever felt frustrated by attribution modeling, or feel like it’s working for everybody except you — you are not alone.

Stop trying (and failing) to connect a single tactic with a conversion. Instead, learn which tactics are working  — and which aren’t — so you can keep the graphs moving up and to the right.

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Fill out the form to learn more about how Ferrite Labs can help you cut waste in your marketing.

Ferrite Labs is software for eliminating marketing waste (not slicing up revenue).
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With our software, you can demonstrate your marketing’s value with the data you actually need. With robust, intuitive, and easy-to-understand marketing analytics, Ferrite Labs tells you:

• Which tactics are or are not contributing to your revenue.
• If your media is targeted correctly and hitting your desired audience.
• How much it costs to get the same unit of value across different mediums (both traditional and digital), so you can compare apples to oranges.
• Marketing investment per new customer or repeat customer in each of your segments

Ultimately, our software arms you with the knowledge of which marketing tactics aren’t working, so you can cut the waste and invest elsewhere.

We believe that every marketer deserves to feel empowered. But without the right tools, you’re bound to feel frustrated, misguided and undervalued.

Jump off the marketing attribution bandwagon. Learn more about how Ferrite Labs can demonstrate the value of your marketing today.