Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and a desire to optimize the paths of each prospect and customer as they interact with your brand. 

Journey Analytics

In Ferrite Labs, a program represents a chunk of your customer's journey. This chunk could represent the buyer's journey (from awareness through purchase), cross-sell/up-sell, or brand advocacy. You define the stages of the journey, and what success means to you. The software takes over from there. 

Use Ferrite Labs Program Analytics to keep tabs on:

• How many prospects or customers are at each stage in the journey
• The number and depth (value) of impressions and engagements at each stage, across online and offline touchpoints
• The average cost of each journey success

Touchpoint Analytics

In Ferrite Labs, a touchpoint represents any time your prospects or customers come in contact with your brand. That could be online or offline. It includes events, emails, broadcast, social and many more touchpoint types. And the best part is that our proprietary machine learning algorithm lets you compare these apples and oranges with confidence.

Use Ferrite Labs Touchpoint Analytics to keep tabs on:

• How many prospects or customers are seeing this touchpoint, and the depth or value of their impressions
• How many prospects or customers are engaging with this touchpoint, and the depth or value of their engagement
• The efficiency with which this touchpoint creates impressions and/or engagements (Cost/Value)
• The correlation (or lack thereof) of this touchpoint and program successes (e.g. sales, upsells, reviews, etc)
• Whether you're hitting your intended audience or missing the mark with your content or media targeting

Proactive Notifications

Dashboards and reports are great... for reporting. But when it's time to take action, they're a horrible place to start. Ferrite Labs continuously monitors your marketing touchpoints for changes that indicate you need to take action. Then it notifies you in the moment so you can respond quickly. 

Get proactively notified when the system sees that a marketing touchpoint:

• should be generating impressions and/or engagements and is not
• changes efficiency, indicating creative is stale or there's an issue with delivery
• appears to be missing it's target audience
• is not correlated with program successes
  
• performs especially poorly or well compared to other touchpoints within the program 

Cross-Channel Experimentation

A/B testing is great. But if all you know at the end is whether a blue button works better than a green one, have you really gotten all you can from the effort? Ferrite Labs offers a toolchain for conducting experiments across multiple channels and segment the results based on your own segmentation model. The result is you can learn if your persona, Mary, is more concerned with saving money or improving performance.

Segmentation

Your audience is constantly interacting with your brand. At each turn, your audience sends you signals on who they are and where they are in their journey. Ferrite Labs collects those signals, updating journey stage and filling in segmentation gaps in your CRM or system of record. 

Stay Informed

Please, join us on our journey. If you give us your name and email address, we can keep you posted on our progress with the software, share the occasional bit of thought leadership, and you'll be the first to know when we're live.