Product

Audience Segmentation

Define your own audience segmentation structure and Ferrite Labs will help you put the right audience members in the right boxes by continuously monitoring engagement.

Omnichannel Analytics

Go beyond website sessions and measure impressions and engagements across a variety of touchpoints. Each impression and engagement is scored based on a proprietary scoring model so you can accurately compare the efficiency of different channels. Know whether you're hitting your mark by analyzing the percentage of impressions and engagements that occurred within your target audience segments.

Contribution Analysis

Attribution modeling is a false promise. To prove that point, can you tell me how many horsepower you can attribute to your spark plugs? Probably not. But you can tell me that your spark plugs contribute a heck of a lot more to your car's performance than its paint job. Ferrite Labs helps you understand which of your marketing touchpoints are spark plugs and which are paint jobs by analyzing the correlation between your efforts and your desired outcomes.

Experimentation

A/B testing is great. But if all you know at the end is whether a blue button works better than a green one, have you really gotten all you can from the effort? Ferrite Labs offers a toolchain for conducting experiments across multiple channels and segment the results based on your own segmentation model. The result is you can learn if your persona, Mary, is more concerned with saving money or improving performance.

Proactive Notifications

Marketers are busy people. You don't have time to weed through analytics screen after analytics screen looking for the optimizations you need to make. Instead, Ferrite Labs will inform you if a piece of creative has run its course and needs to be refreshed or if a chunk of media is not hitting your target segment.

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